![]() With so many pre-designed templates, from social media posts and presentations to logos and banners (all of which can be tweaked to better suit the personality of your brand), marketers can now produce captivating visuals without the need for design expertise. ![]() And that’s totally fine, especially with the emergence of tools like Canva.Ĭanva does all the heavy lifting for you. While a professional marketer must be well-versed in metrics and complex marketing concepts, he or she doesn’t necessarily have to possess outstanding design skills. If crafting creatives were a marketer’s duty, we’d very soon say goodbye to graphic designers, and many marketers, too. So, even if your design skills leave something more to be desired, you can use these templates as a starting point and then tailor them to your style as you go. The upside of Unbounce is that it offers a range of efficient landing page templates. Simply run a split test on the landing pages that don’t perform quite as well as you’d want, and it will clearly tell you which page elements appeal to your visitors (and which don’t). With the help of Unbounce’s analytics, you can quickly get answers to your questions. To prove your guess, you can make use of Unbounce, one of the best AI digital marketing tools for building and testing landing pages. If you’ve figured out that a bottleneck is occurring right at the start of your sales pipeline, it could be pointing to issues with site navigation. By conducting regular website checks, you can quickly identify gaps that need improvement and pivot your strategies in the right direction for the most impactful outcome. However, with Ahrefs, navigating the hurdles is a lot easier. Even veteran marketers can find it tricky at times. From taking a sneak peek into the strategies your competitors use to build links to identifying high-potential keywords and finding popular content in your niche, it covers all aspects. ![]() This tool can empower you with invaluable data that can give you an upper hand over the competition. When it comes to the world of SEO, Ahrefs has no rivals. And once your email lists grow, it’s easy to upgrade, saving you the need to move to other email marketing services. The best thing is? It offers a free plan, making it a smart choice for growing companies. From deliverability to email performance, it provides all the information you need. Using this tool, you can create visually appealing email templates by simply dragging and dropping blocks or coding, and track what kind of impact those emails make all in one place. There are plenty of tools for crafting and sending emails, but one that particularly shines is SendGrid. With this information at your fingertips, you’ll be able to fine-tune your campaigns, ensuring they deliver your brand message in a tone that best resonates with the specific group and comes from influencers that they are following. Not only will this provide you with comprehensive data about their demographics, interests, hobbies, and purchase decisions – current and past, but it will also help identify influencer marketing relevant to different groups. It can become your ears in social media activity, allowing you to overhear what people are talking about among themselves. The good news is? There is a way! Audiense is a unique social media listening tool that can help you extract valuable data from real-time conversations of your potential audience. Wouldn’t it be nice to know what your audience is talking about? If you knew, you could always be a step ahead of the competition, laser-targeting your social campaigns. As the industry evolves, many companies are issuing request for proposal (RFP) documents to identify and implement the best tools and strategies for their digital marketing effortsįrom social media and email to lead nurturing and SEO, our complication includes all of the most powerful tools from different categories no professional marketer can do without. But how do you know which of them are the most effective? To make it a tad bit easier, we’ve done all the research for you. These tools are the key to steady growth and long-term success in marketing. ![]() In today’s world, it’s virtually impossible to stand against fierce competition without using digital marketing tools.
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